Super Fans are your HIGHEST-RANKED, most engaged, loyal brand advocates. They are tremendous marketing resources and LEAD GENERATION opportunities as well.
How are Super Fans determined?
Super Fans are simply your fans that have the highest Smart Scores that are determined by how often they are engaging over time with your Facebook page.
To find a list of your Super Fans, with the highest-ranked fans at the top, simply click on the Super Fans link in the left-side navigation from any page within the app.
The Top 5 Ways To Use Super Fans To Grow Your Business?
- CUSTOM AUDIENCES: First, use Super Fans to create a Facebook custom audience to communicate with them. Your Super Fans will happily support any of your brand’s messages, opportunities, or offers. See the Super Fan Marketing Case Study at the bottom of this page where a Governor’s campaign increased donations by 65% by simply engaging their Super Fans. To learn how to create a Super Fan custom audience, Click Here.
- LEAD GENERATION LOOKALIKE AUDIENCES: Second, use a Facebook custom audience of Super Fans to then create a lookalike audience. This creates a cold-marketing, lead-generation audience that has proven to reduce ad costs by more than 21% overnight. See the video directly below.
- NEVER MISS A SUPER FAN ENGAGEMENT AGAIN: Third, create columns of activities to track Super Fan engagements inside Live Tracker Columns. Never again miss comments, replies, or messages from your most engaged and loyal fans.
- REPLY TO LIKES FROM SUPER FANS: Fourth, you can even create a column of Super Fans (see how to select the Top 10% of all ranked leads in the image below) that are reacting to your ads, AND that already have direct communication on Facebook established. This means that you can start replying to reactions from your Super Fans!
- RANK ALL LISTS WITH SUPER FANS AT THE TOP: Fifth, all lists created with Smart Search show contacts in priority order by their Smart Scores. This means that we’ve automatically ordered every list inside your account in priority order by Super Fans.
Super Fan Marketing Case Study Video
Governor’s Campaign Results: Donations Increased 65%.