With Smart Score lead rankings, you can identify your Super Fans and create Super Fan lookalike audiences that reduce Facebook Ad costs over 20%.
Introducing Smart Score
Smart Score is an automatic lead ranking (prioritization) system for your contacts based on our internal algorithm.
It shows who your most engaged leads are at a glance…no matter where you are engaging with your prospects inside the tool.
You can see the location of Smart Scores shown below a contact’s profile image (i.e. SC 144 in the image above).
SC points are accumulated through interactions automatically entered into tool from your Facebook page posts, chatbots, page inboxes and ads…combined with other actions such as the Stages leads have progressed through, your own Status applied to leads (hot. warm, etc.), plus interactions you manually enter (e.g. from phone calls, emails, physical meetings, other social networks, etc).
How To Use Smart Score
With Smart Score, your leads are automatically ranked and prioritized for you in real-time – to help you make the best lead follow-up and prioritization decisions within seconds! This quickly highlights who is the most likely to generate the most revenue, based on their cumulative activity.
Your most important leads are your most recently engaged leads who are frequently taking action to interact with you and your brand. That’s what Smart Score tells you in a nutshell.
- All lists inside the tool show the highest-ranked leads at the top, in order of their automatically generated Smart Score.
- There are various ways to create lists inside the tool using Smart Search. These contacts lists can be used for follow-ups or for creating retargeting and lookalike ad audiences that can improve results while lowering ad costs.
Watch the video below to see other factors that also affect Smart Scores, such as how recently the engagement took place, whether you or the contact initiated the engagement, and more.
Video Demo Of Smart Score Lead Rankings