Saving Money

What has been and always will be one of the best ways to save money on Facebook ads is by optimizing your campaigns with better and better audiences.

4 Ways Industry-First Facebook Ad Audiences That Increase Performance And Lower Costs

As ad audiences are getting hit from all sides, with third-party data and browser restrictions, plus Facebook recently eliminating thousands of their own interest-based audiences…it’s getting harder and harder to create really good ad audiences, especially retargeting audiences.

There is light at the end of the tunnel! We’ve now introduced all-new audiences based on first-party data from your very own Facebook pages.

• RETARGETING AUDIENCES
  • Since we track all engagements from your Facebook pages, posts, and ads, we can create lists of individuals that have engaged with a single ad, sets of ads, posts, inbox messages, etc. Just think of the possibilities for retargeting leads that are engaging with your ads alone and the savings you could create.
    • Watch the case study below and then get the how-to instructions for creating ad retargeting audiences by Clicking Here.

• SUPER FAN CUSTOM AUDIENCES
  • Now that you actually know who your highest-rated Super Fans are based on Smart Score lead rankings, why not create a custom audience of these super-engaged fans to remarket to them? We all know that the more engaged a lead is with your business, the better sales prospects they become. For instructions on how to export a list of Super Fans, please Click Here.
• SUPER FAN LOOKALIKE AUDIENCES
  • Since you can create Super Fan custom audiences, then go ahead and create a lookalike audience of your most engaged, loyal brand advocates as well. This new lookalike audience is perfect to use in new lead generation/cold marketing ad campaigns. The 21% cost savings shown in the AFTER picture at the top of the page came from a simple switching out a traditional lead generation ad audience for the new Super Fan lookalike audience. Click Here to watch the case study video.
• SUPER FAN LOYALTY CAMPAIGNS
  • We all know how important loyalty campaigns are for customers, in fact, I’m pretty sure that we’ve all been in a few before. Why not create a loyalty program for your most engaged Super Fans? This was the key to increasing campaign contributions by 65% in a recent Gubernatorial election. Your Super Fans will be very eager to share your marketing messages and offers as huge brand advocates. Click Here to watch the case study video.

“We owe the majority of the success in a recent Governor’s campaign to the data and insights learned from SocialCloser” – Barry Hurd, Chief Data Officer