The more context you have and the more information you know about any lead can exponentially increase your ability to nurture and close more sales.
See all the additional information around each lead’s profile image?
On Facebook or any other tool, all you know about any lead you’re engaging with is their name, profile picture and the engagement at hand.
The Importance Of Sales Closing Context
Part of the reason is that we lack basic contextual information about who they are in order to tailor the message, increase the ability to cater to their needs, and close more sales.
- Wouldn’t it be nice to know if a lead is brand new to your page versus one of your most engaged fans, your Super fans?
- Or if they are not a lead at all, but a customer?
- If you have direct, one-to-one communication on Facebook already established (so you know how to communicate with them at any time, including how to REPLY TO LIKES)!
- If you’ve previously marked them as a hot lead…or cold?
All of the above can be seen by simply looking at the information we provide right around any contact’s profile image.
Plus, a click on any contact’s name will take you to their automatically created Smart Profile where there’s another level of sales context waiting for you…like their entire engagement history, schedules, tags, notes, sales pipeline stages accomplished and so much more.
Watch the video at the bottom of the page for a sales closing context demo!
Smart Profile Image